MGM Resorts already said it was willing to sell the Mirage earlier this year. Hard Rock International purchased the licensing and naming rights for Hard Rock Hotel in May 2020 and promised to bring the iconic brand to the Las Vegas Strip when the right opportunity presented itself. The Hard Rock still doesn’t know what will happen with other attractions, such as the Beatles-themed Cirque du Soleil show Love.īefore 2020, Hard Rock International was not involved with the Hard Rock Hotel, the off-Strip casino that reopened as Virgin Hotels in April.

The Hard Rock also intends to keep the 3,500 staff on board.īloomberg reports that Hard Rock plans to tear down the faux volcano that erupts outside of the Mirage as part of a remodeling. The Hard Rock plans to build a massive guitar-shaped hotel on the Strip and lease the land under the Mirage from VICI Properties Inc.īut for the first three years, MGM Resorts plans to license the Mirage name to Hard Rock royalty-free. Hard Rock agreed to buy the operations of the Mirage from MGM Resorts International for $1.075 billion.

The owners of the Hard Rock International brand plan to bring a rock and roll-themed casino on the Las Vegas Strip.

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